Publish: September 08, 2025
Category: Business
Every once in a while, a story comes along that reminds us of the courage and ingenuity women can contribute to the leadership sphere. Razan Abdelkarim Al Fahoum's path is such a tale, a demonstration of bravery, vision, and the power of merging tradition with modernity.
Born with deep cultural roots and shaped by an international education, Razan has not only emerged as a successful entrepreneur but also as a trailblazer in exhibition and interior design. Through her business, Elegant Qubes Decoration, she has spearheaded innovative projects that redefine the design landscape not only in the UAE but across the Gulf, KSA, Spain, Germany, Paris, and the USA, making her work truly global. She has become an inspiration for women aspiring to excel at the pinnacle of creativity and innovation.
As one of the first women to establish herself in the male-dominated exhibition field, Razan has redefined the industry by positioning exhibitions as a branch of engineering rather than just building or real estate. She has taken the lead in educating the next generation, working with schools and engineering colleges to show that exhibitions and events demand technical expertise, creativity, and engineering excellence.
Her upcoming book, coaching expertise, and mentorship further extend her impact, empowering others to find their potential and create meaningful lives. This article shares Razan’s inspiring journey, a story that celebrates women in design, turning challenges into opportunities, and redefining leadership in the UAE and beyond.
Born in Kuwait with Jordanian heritage, Razan Abdelkarim Al Fahoum was raised with a strong sense of cultural identity and tradition. Her education reflects a global perspective, shaped by studies in the United States and a degree in International Business from Halifax Community College. Over the past two decades, Razan has established her career and life in the United Arab Emirates, seamlessly blending tradition with modernity in both her professional and personal endeavors.
In 2012, Razan founded Elegant Qubes Decoration LLC, a single-handed venture that she still heads as CEO. What started out as an inspiration to infuse creativity into design has evolved into a multi-award-winning global design company with expertise spanning exhibitions, events, interior fit-out, renovation, and integrated technology. The company has successfully delivered high-profile, government-commissioned projects and raised industry benchmarks by integrating architecture, engineering, and experiential storytelling under her guidance.
Razan Abdelkarim Al Fahoum has transformed exhibition and interior design in the UAE and beyond by integrating cutting-edge technologies such as robotics, holographic displays, and interactive experiences into her projects. With precision, creativity, and a futuristic approach, she leads her team to deliver works that seamlessly combine technical mastery with artistic perfection. By uniting engineers, branding experts, and creative professionals, Razan has positioned Elegant Qubes Decoration as a pioneer in innovative design solutions.
Aligned with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, her projects reflect the UAE’s ambition to lead in technology-driven industries, blending innovation, sustainability, and creative excellence at every stage.
Razan is recognized as one of the first women to operate globally in the exhibition industry, a space traditionally dominated by men. Her achievements demonstrate that vision, talent, and leadership know no gender. She is now a role model for women who want to lead in fields requiring creativity and technical expertise.
Apart from her role as a business leader, Razan is a certified NLP practitioner, cognitive hypnotherapist, and Feng Shui consultant. Her qualifications in mind science and success psychology allow her to lead people through change and individual development.
Her book, Wake Up Now, released globally on 14 February 2025, is a powerful guide for young entrepreneurs and professionals who want to shape their own destinies. As an author, Razan provides a roadmap for transformation, guiding readers to design the future they aspire to. Through its words, Razan offers practical advice, strategies for success, and self-discovery tools to help readers get in touch with their best selves and bring their desires into reality.
Razan Abdelkarim Al Fahoum’s book, Wake Up Now, is a wake-up call for anyone ready to transform their life. It’s a journey designed to awaken your awareness, tap into your full potential, and help you take control of your destiny. From exploring the power of your subconscious to mastering energy, positivity, and manifestation, each chapter offers practical tools, real-life strategies, and empowering insights you can apply immediately. With standout chapters like “Awaken Your Awareness,” “Positive Energy Transformation,” and “Redesign Your Life,” the book inspires readers to overcome obstacles, create meaningful change, and turn their dreams into reality.
As a coach and strategist, Razan provides more than professional distinction; she equips others with the tools to develop a positive attitude and create intentional lives. Through her coaching, writing, or speaking engagements, her purpose is always the same: to motivate people to take hold of their potential, walk through their struggles with confidence, and construct futures based on self-knowledge and aspiration.
Today, Razan Abdelkarim Al Fahoum is a businesswoman, writer, and success advisor whose reach extends to business, technology, and personal growth. Through the development of Elegant Qubes Decoration into an innovative brand, writing groundbreaking material, and guiding up-and-coming leaders, she keeps building a legacy that brings design, technology, and human capacity together.
In Razan's tale, we see more than milestones; we see lessons of resilience, innovation, and leadership. Her capacity to bring creativity together with strategy, tradition together with technology, and vision together with execution illustrates what can be achieved when women lead with confidence and purpose.
As she continues to be an innovator of new thought and a mentor to future generations of leaders, Razan is the embodiment of empowerment that TheWomenStories.com honors. She is not only a top leader in exhibitions, events, and interior design but also one of the first women to make her mark globally in the industry. Her story is not hers alone; it is an open invitation for all women to rise, claim their aspirations, and make their impact on the world.
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